Image is everything
Once my fellow coursemates and I had sufficiently adjusted and settled
into the Osaka lifestyle during my spell at university in Japan, we would spend
many a weekend doing what all good students do by partying in Umeda and Namba.
My memory of the many times we all went out is understandably blurred in
places, but one particular evening of drinking has always remained with me due
to a somewhat bizarre exchange in which I found myself involved. One of the
girls from the course had asked if she could bring a friend who was apparently
quite interested in me, but much to my disappointment after such promise, it
was ultimately a bloke from Singapore who joined us at the table, rather than
an attractive female acquaintance. In any case, this gentleman promptly sat in
the chair immediately to my right, and turned to me with a barely suppressed
smile on his face.
‘Hello, Ben. You must be really great if you go to Oxford.’
Taken aback somewhat by such a superlative compliment from someone I had
never met before, I tried my best to engage him in conversation, but to be
truthful, his apparent awe made me feel quite uncomfortable, and I quickly
sought another partner with whom to down a couple.
Looking back, of course, I am sure that this guy never meant to cause
any problem, but it is certainly true to say that, as soon as the name ‘Oxford’
is mentioned, many people will inevitably react in some way. In some cases, this
may lead to an immediately favourable impression in a job interview, while at
the opposite extreme, others may instantly suppose you to be arrogant and ‘not
the same as us’ – but either way, such impressions tend to be borne out of a
preconceived image of the subject in question.
It was similar when I decided to study Japanese at university. Because I
had chosen such an unusual (strange?) course to pursue, I not only startled the
teachers who had expected me to go for maths or linguistics, but was also
subject to comments from my peers that ranged from praise for such originality
to minor ridicule as ‘some kind of manga freak’. (I probably wouldn’t argue
with you if you suggested I may be a little strange, but I’d just like to add
for the record that I have still never read any manga in my entire life.) I
suppose that many people will have a certain image of Japan as well, and it is
probably an unavoidable human trait to develop strong impressions from these
images, even if we have no actual experience with which to back them up. Since
leaving England, I have started to become aware that the same phenomenon may
apply to my country’s national football team.
Whether it is because of its history as the birthplace of football, the
performances of Manchester United and Liverpool in the Premier and Champions
Leagues broadcast on global television, or the superstar status that the
players have now risen to, there remains a strong image throughout the world of
England being a country of soccer. The first time I saw a J-League game at
Banpaku, many of the local supporters were openly delighted to meet someone
from ‘the home of football’. During the 2002 World Cup in Japan and South
Korea, I remember seeing thousands of Japanese supporting England on British
TV, and will never forget the sight of a Japanese gentleman donning the three
lions and bellowing out ‘God Save the Queen’ at the top of his (heavily
accented) voice.
Even in the qualifiers for this year’s European Championships, Fuji
Television’s satellite channel only showed one or two out of the dozens of
games played on each matchday, but such was the appeal of England that I was
still able to see us play almost every time. In the end, we were of course
knocked out at this stage by Croatia and Russia, but still many people here in
Japan – both passionate and merely occasional football fans – have told me
recently how a European Championships without England was such a shame and made
for a slightly strange viewing experience. If I am brutally honest, our
national team has long been in stagnation and has given little other than
disappointing performances for a number of years, but unaware or, perhaps,
simply uncaring of such details, many people across the world continue to hold
this highly positive image.
However, a problem arises when we, the English, believe in this image
ourselves. When a friend at work told me before the 2006 World Cup that ‘they
said on TV last night that England could win the tournament’, I remember flatly
replying ‘yeah, obviously’, and I’m aware that this makes me as guilty as any
other. It is certainly a flaw of the English supporters and tabloid press that
we tend to overhype our team after one victory, before chastising the players
again after one defeat. The thing that concerns me most, however, is the distinct
possibility that our undoubtedly talented players have been taken in by this
image while enjoying the money and the fame, before actually producing the
results on the field.
For the first time in a while, though, we have been able to enjoy an
excellent European Championships more calmly, unbiased by over-expectation and
the inevitable despair of penalty shootout defeat, and this should hopefully
have provided the opportunity for reflection. Replicating the quality of Spain
or the style of Holland may be too much to ask for, but I hope that Capello’s
England will at least perform to the best of their abilities in a manner akin
to a Russia or Croatia, to bring pride back to the supporters and justify the
favourable impression that still lingers in various parts of the world.
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